FM Radio Morning Show — Complete Jingle & Audio Branding Package
Complete audio branding package for a leading FM station's flagship morning show, including the main theme, bumpers, stingers, transition cues, and 12 seasonal variations.
The Challenge
A top-rated FM station needed a fresh, energetic audio identity for their revamped morning show. The jingle had to be instantly catchy, appeal to the 18-35 urban demographic, feel authentically Indian yet modern, and work seamlessly in 60s, 30s, 15s, and 5s cutdowns. It also needed to sound great on car speakers, earbuds, and low-quality FM receivers alike.
The Approach
Started with a discovery session with the RJ team to understand the show's personality — fun, cheeky, high-energy. Composed a hook-driven melody using a blend of dhol, tabla loops, modern synth bass, and catchy vocal chants. Recorded live percussion at the studio for authentic texture. Created a modular arrangement so each cutdown retains the core hook. Produced 12 seasonal variations (Diwali, Holi, Independence Day, etc.) by layering festival-specific instruments and motifs over the base theme.
The Result
The jingle became one of the station's most recognized audio signatures. Morning show listenership increased by 18% in the first quarter after launch. The modular system allowed the station to keep the sound fresh year-round without losing brand consistency.
Deliverables
“Vivek nailed the energy we wanted from day one. The jingle is so catchy that our RJs hum it even off-air. The seasonal variations were a brilliant touch.”
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